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Book Brief 04 | The 22 Immutable Laws of Marketing
Welcome all. Today's briefing will cover Al Ries and Jack Trout's book: The 22 Immutable Laws of MARKETING: Violate Them at Your Own...
Shannon Essig
Nov 9, 20216 min read


BOOK BRIEF 01 | Art of the Start 2.0
Hey all. Today’s briefing will cover Guy Kawasaki’s book: ART OF THE START 2.0: The Time-Tested, Battle-Hardened Guide for Anyone...
Shannon Essig
Oct 7, 20213 min read


What Is A Book Brief?
When I decided to take on consulting, I thought about my career, and what types of help I would have appreciated. Over the years, I had...
Shannon Essig
Oct 3, 20213 min read
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